What Is CASHurDRIVE?
CASHurDRIVE is an innovative ‘On-Vehicle’ advertising concept which happens to be the first of its kind in India. We are the link between vehicle owners who are willing to display commercial campaigns on their private\commercial vehicles and the corporate world that is up for such innovative outdoor advertising. We have something in it for everyone... The vehicle owners receive incentive in form of cash or petrol vouchers from CASHurDRIVE for displaying advertisements on their vehicles whereas it’s a win-win for the advertisers because, as we can all imagine, there are no limits to where these advertisements will reach using this medium. Our niche is the crisp and smooth execution and Tracking of On-vehicle Advertisement campaigns.
CASHurDRIVE Verticals Thus Far:
CYCLOBRANDS is another innovation which involves Brand Peddler driven tri cycles that carry billboards. The USP of CYCLOBRANDS is the environment friendliness of the solution at every stage of production and execution along with the cost effectiveness and enhanced brand visibility and recognition. CYCLOBRANDS follow the audience like no other forms of outdoor advertising such as stationary billboards or bus shelter walls ever can.
The CASHurDRIVE Team:
Raghu Khanna – Founder, CEO
Raghu is a B.tech from IIT Guwahati. He holds the distinction of being a finalist at Phillips Simplicity Challenge which was aired on India’s leading business news channel CNBC and CNN-IBN. It was Raghu’s creative brainwaves that have materialized from thoughts and models into CASHurDRIVE advertising Pvt. Ltd. today.
Nandan Khanna – Vice President, Sales
Nandan hails from Shimla and is a Software engineer and an MBA from Himachal Pradesh University with marketing as his majors. He has played a vital role in the Strategic Planning and Promotion of CASHurDRIVE since the early days of its inception. He ensures that the client receives the complete proof of performance of their campaign.
Shobhit is an IIM Bangalore alumnus who has over 10 years of Industry experience in Client Engagement and Product Life Cycle Management. Over this period, he has held valuable positions with employers like Wipro Technologies and Adaptec India Pvt. Ltd. Shobhit has held fort for CASHurDRIVE in Bangalore region and has been instrumental in lead generation and Client management.
Nikhil, a B.Tech from IIT Guwahati, has been working with CASHurDRIVE since it's inception. He has played a vital role in setting up our business processes. Working on our Bangalore operations, he takes care of project execution & employee recruitment. He brings with him his technological expertise in tracking mobile billboards.
Vivekananda Babu k.
Vivekananda holds an M.Tech from IIT Kharagpur and is currently the Director of Media Minds House of Brand Promotions. He has the unique distinction of being enlisted in the Guinness Book of World Records for a successful attempt in the year 2007 at Hyderabad.
Sahadeva has over 8 years of work experience during which he has worked with various prestigious names like Standard Chartered Finance and the HDFC bank. He is spearheading CASHurDRIVE in Hyderabad.
Rahul hails from Patna (Bihar) and has been a part of the Media Industry for over 7 years and is exceptionally proficient in planning\execution of Promotional Campaigns (both outdoor and indoor) with a backdrop of Quality control and Client Co-ordination. Rahul is driving CASHurDRIVE’s initiatives in states of Bihar and Jharkand with an emphasis on Business generation and conversion.
Amit is a skillful and dedicated service manager with over 6 years of service experience in the financial service industry. He is currently working as Regional Sales Manager (Alternate Channels) for Religare Finvest Ltd. Amit is overlooking CASHurDRIVE Operations in Kolkatta.
Punit Upendrabhai Jani