As India is an economy that is in the metamorphosis of becoming larger day by day, the population of India is in a constant transition. You see millions of people use vehicles be it personal or professional to commute to earn their living. On average an office going professional spends more than 2 hours on the road. So, surrounded by vehicles for 2 hours daily, vehicle advertising proves to be the most effective media to advertise on.
Vehicle advertisements are not new media for advertising your brand but in India it still is. Vehicle advertising or transit media is an efficient and economical method to advertise your brands. This type of advertisement provides you a wholesome media channel that has the target area of virtually infinite. It is not hard for you to figure out that vehicle advertisements are the moving advertisements as the media that is the vehicle segment is always in motion. The target group for your brand is virtually infinite if you opt for vehicle advertisements.
The vehicle advertising is a viable and smart option to advertise and let’s dive deep in the blog to understand more about this emerging advertising media:
Is Vehicle advertising is a viable option?
The major question arises in your mind that is shifting from the conventional method of advertising such as billboards and hoardings to vehicle advertising a viable option. Clearing your doubts on this question is not a tedious task. Just think that a billboard is a static advertising space that will remain in a single geographical location. So the target audience is only the population of that locality. On the other hand, a vehicle is always moving and thus advertising your brand to a larger spectrum of target audiences. With a lot of options available on the vehicles, ranging from auto-rickshaws to cabs and metro you generate a million pairs of eyeballs for your brand using a single creative.
Another major question pops out is will these advertisements on vehicles will burn a hole in your pocket? You must be concerned that this relatively new media on which you are thinking to advertise could cost you a fortune. But as an agency, we want to clear all your that this medium is way cheaper than other outdoor media. The basic reason is that the public space you are using to market your brand already there in the market generating revenue. To simplify the things for you, just think that the basic reason for billboards out there is to charge for the advertisements. But, for vehicles, they are basically getting a surplus revenue by placing your ads on the vehicles. So the cost of advertising on vehicles is not a costlier medium to advertise on.
How does vehicle advertising work?
So, the modus of the Operandi of vehicle advertising is very wide. You can advertise on every public transport in the market. As an agency, we provide advertising options on the following public vehicles:
Cab Advertising (We are the Exclusive branding partner with UBER India)
Railways/ Metro Advertising
As an agency, we help you decide the advertising vehicle according to your target group and target audiences.
We also have different ways to advertise on vehicles:
Full car wraps
We have not restricted our marketing strategies through vehicle advertising only to vehicle wraps. We device interactive BTL campaigns via customer engagement activities using the transit media. We have advertised our clients with campaign drives, product activations, sampling.
Pros of Advertising on vehicles
Advertising is a major influencer and impacts the brand’s image and performance. With many options available in the market to advertise on here are some concrete points that will show the real benefits of vehicle advertising:
Ability to reach out to wider audience group:
Unlike the static billboards, posters and static standees, advertisements on vehicles are like giving wheels to your brands. Because of this, you can reach an audience of a wider geographical and age groups.
Greater Audience Connects:
Vehicle advertisements connect with the target audience on a more personal level. As the advertising space is more in the vicinity of the target audience. So the ads create a more personal connection with people benefiting the brand.
Economical Medium to Advertise:
Placing Ads on the vehicles is not a costly affair. The ads on public vehicles are economical than other mediums, and there is no rocket science understanding that. The vehicles are the advertising space, which putting ads just to generate some extra income. Basically they are getting generating a surplus revenue apart from their main business. That is not the case for the dedicated advertising spaces. Their business is driven around that revenue model.
So this makes vehicle advertising economical for you.
Scope of Modernization of Vehicle Advertising
Every aspect of life is subjected to modernization so why Vehicle Advertising should be spared. Vehicle advertising is always in motion for modernization.
Innovation is always the key to betterment. We are always in constant motion for innovation in the field. Some pipeline projects such as reflective vinyl and geotagging are new ways to revolutionize the genre vehicle advertisement.
Also, the dominance of digital media is prevalent in the 22nd century and integrating vehicles with the digital medium provides a more attractive and interactive way of advertising your brand. Digital Vehicle Advertisement techniques include digital rooftops, signage display, banner ads and audio-visuals in the infotainment system present in the vehicles.
So, the above blog must have cleared all your doubts that were at the starting of the blog. There is no second thought in saying that Vehicle Advertising is the main driving force behind OOH advertising. Being present in the OOH field for over a decade now, we have experienced a paradigm shift in vertical of OOH marketing.
So, it is time that you step out of your old ideas and get moving with Vehicle advertising for your advertising campaigns.