What Is Outdoor Advertising?
At its most basic level, Types Of Outdoor Advertising is a promotion of your brand or product to anyone who happens to be walking past. It’s a bold way of getting your message across and, as such, it can be used in all sorts of ways.
Thank you for reading this post, don't forget to subscribe!Outdoor advertisements can be seen by large numbers of people at any one time – they are an effective way of reaching your target audience. They can also be used to target specific demographic groups, depending on where they’re placed.
Outdoor advertising or Out of home advertising is a broad term that can be used to describe any type of advertisement that is displayed outdoors. This includes billboards, bus-stop ads, posters, and even street signs.
This class of advertising can be classified as either static or digital. Static outdoor advertising consists of traditional billboards, posters, and street signs.
Digital outdoor advertising uses LED screens, LCD screens, and other devices to display advertisements.
Types Of Outdoor Advertising
There are a number of different types of outdoor advertising, which you can use to promote your business.
1. Billboards
Billboards are large signs that are often placed on the side of roads and highways. They can be seen by cars driving past at high speeds, but they are also an effective way to advertise to people who aren’t traveling in their cars.
Billboards can be used to promote products or services that people need at certain times of the year, such as car dealerships during the summer months when people are more likely to buy new cars,
or travel agencies during the holidays when people are more likely to book flights and hotels.
2. Bus/Train Stop Ads
Bus stop ads are posters placed on bus stops or other public spaces near bus stops. These ads often feature a picture of a person holding up his or her cell phone with your company’s name, logo and website address printed on it.
The idea is that if someone sees this poster while waiting for their bus and decides he or she needs whatever product or service you’re offering,
he or she will visit your website from his or her phone while waiting for the bus and then order what he or she needs online rather than going into a store later
3. Transit Advertising
Transit advertising is the most popular form of outdoor advertising and sometimes is also termed as vehicle advertising.
It’s often used to get a message in front of a captive audience, and it can be seen by thousands of people every day. Transit advertising includes bus stops and rail platforms, as well as buses and trains themselves.
It is a relatively inexpensive form of outdoor advertising, as it relies on large areas of free space to be effective.
Transit advertising has become increasingly important in recent years due to the rise in traffic congestion and the increased use of public transportation by commuters.
4. Construction Advertising
Construction advertising is one of the most effective ways to attract attention to your business. Construction sites are usually big and highly visible. It’s easy to get noticed on a construction site with billboards and banners.
5. Point of Sale Advertising
Point of sale advertising is an effective way to get your message to the customer at the exact moment that they will be most receptive to it.
This can be as simple as a business card or other promotional material left behind on a counter, or as complex as having a fully branded POS system installed in your store.
In today’s digital age, point of sale advertising has become a little more complex than simply leaving printed material behind in your store.
use of digital POS systems and tablet computers allows advertisers to add interactive features such as video clips and live social media integration straight into their point of sale displays, making them far more effective than traditional static posters.
This type of high-tech POS display can be used for everything from advertising new products to promoting special offers and discounts on particular items.
Conclusion
With outdoor advertising being so diverse, we thought it might be helpful to take a look at some of the most common types of outdoor advertising available today.
Outdoor advertising is a great way to get your brand seen by your target audience. Whether it’s an eye-catching billboard, an attention-grabbing poster, or a brightly colored bus stop shelter, outdoor advertising is one of the most cost-effective ways to reach your target market.
FAQ
Here are some common questions about outdoor advertising:
Q.Where should I put my billboard?
ANS-You’ll want to put your billboard in a place that gets the most attention. If you’re advertising a sale at your store, for example, you might want to put it near your business so customers will see it when they’re driving by.
If you’re trying to get people’s attention for another reason, like promoting an event or raising awareness for a cause, you might want to place your billboard somewhere more visible from the road.
Q.How much does outdoor advertising cost?
ANS-The price of outdoor advertising varies depending on where you place it and what kind of campaign you’re running. The cost also depends on the size of your ad and whether or not you have any special requirements (such as flashing lights).
In general, larger ads tend to cost more than smaller ones because they have greater visibility and require more work on behalf of the company selling them