Who knew that the most effective solution to how to brand and promote a brand uniquely could be standing right in your parking lot?
That’s correct! Your car, service van or delivery truck can act as a billboard-on-wheels with a vehicle wrap. It will display your message in bright and vibrant colours and graphics.
You know what the best part of it is? That you don’t need to pay a monthly rate for that rolling billboard. It is an attention-grabbing yet affordable approach to leave a lasting impression on potential customers.
Is this investment right for your business? According to the Outdoor Advertising Association of America (OAAA), more than 95% of Americans are reached by media to target vehicle drivers and passengers.
Well, that’s an eye-popping percentage.
So what’s a car wrap, and how does it help a business?
What is a Vehicle Wrap?
A vehicle/car wrap is a digitally printed travelling billboard made to be professionally installed on your vehicle. They can either cover the entire vehicle or just a portion of it. Most of them are printed in full colour with stunning graphics to promote the company.
Made by using a heavy-duty vinyl, vehicle wraps can last from 3 to 5 years.
What’s the Cost of Car Wraps?
This is something that depends on the size of the vehicle you are willing to cover. You are free to wrap the cars of any size. However, the average cost of car wraps ranges from $1,500 to $3,000, including the cost of Vinyl graphics design, Printing services and professional installation.
Another positive thing is the cost you’ll save on not repainting the vehicles in your fleet.
Sure, they are a cost-effective solution in comparison with the price of a new paint job. Also, the wraps will give your car a new look and feel.
Are They Meant for Large Companies?
If you hear someone saying that Car Wraps are just for the big firms, just turn a deaf ear to that statement since that’s not true.
The OAAA states that car wraps can work for any size of businesses. Many small-business owners who are using vehicle wraps agree that it gives their company the credibility it needs. It’s a perfect way of displaying their logo and brand where potential customers can see them easily.
Small-sized businesses using car wraps say that it puts them the same leagues as the larger companies and franchises that have a fleet of vehicles.
Why Vehicle Wraps Make Sense?
There are top 5 reasons why vehicle wraps make sense –
1. Cost Per Impression
A wrap, over the course of 6 years, will average to about $500 per year. If your vehicle is out every day, you could easily get 30,000 impressions every day, that counts to 10,950,000 impressions annually, or about $.045 per one thousand impressions or CPM.
Even if you only average 10,000 impressions every day, then your cost per impression is just a $.14 CPM if you compare it to what you pay for a TV ad that could be as high as a $44 CPM or the radio at a $20 CPM — pretty high value for $1.37 every day.
2. The Message Never Takes a Holiday
Whether you are parked for lunch or out on a delivery, in your town or your hometown, it’s Sunday or any other day; your message is always working for you.
With billboards, any brand equity built up with repeated viewings goes away when the message comes on its way. You need to start over again when it’s time to start a new campaign.
It’s the same case with TV. As soon as your ad goes out of sight, it goes out of the minds of consumers.
3. Look Bigger
If you own a small business with just one vehicle, then the perception of your business is heightened when consumers see a wrapped vehicle.
They don’t recognize how large your company is, but a wrapped vehicle can create an impression in their mind that you own a fleet, and thus lend such credibility.
A wrap is not a piece of paper; it’s a shield that protects the paint on your vehicle from UV rays, minor scratches and errant rocks, that eventually increases the resale value of your car.
5. They Stay With You
These days, people are finding ways to keep a strategic distance from advertisements displayed online when they surf the internet.
But, when they out of their homes, they can’t keep their eyes off the ads and have no choice but to look at your message.
This is all about the significance of Car Wraps and how effective they are to drive sales on to your business. If you are searching for more tips and tweaks of using car wraps for business profit, you should meet the experts of CASHurDRIVE.