Launched a Transformative Cab Branding Campaign for Ambi Pur, the Global Freshness Expert

Ambi Pur, a globally recognised air freshener brand, has been transforming spaces with its refreshing fragrances since its inception in Spain in 1958. Now owned by Procter & Gamble, the brand is synonymous with freshness and is trusted worldwide for its ability to eliminate odours and create a revitalising environment. From homes to automobiles, Ambi Pur products ensure that every breath is filled with a long-lasting fragrance, making daily experiences more pleasant.

The brand wanted to amplify its presence to reinforce the essence of freshness. Ambi Pur approached our team at CASHurDRIVE for an impactful cab branding campaign in Noida. The campaign aimed to create a moving brand experience that would not just be seen but also felt and smelled by daily commuters. The main focus was to enhance brand recall by engaging consumers in their everyday travel routine. Ambi Pur also wanted us to do internal branding to ensure consistent messaging inside and out.

For the Ambi Pur cab branding campaign, we transformed a fleet of over 100 cabs into moving billboards of freshness, ensuring that every ride became an immersive brand experience. The cabs were fully wrapped with vibrant Ambi Pur branding, featuring the eye-catching message 'Packed This Car With Freshness', making an instant impact on the streets of Noida. To enhance engagement, internal branding was strategically placed inside the cabs, reinforcing brand recall for passengers. What truly elevated this campaign was the multi-sensory experience—each cab was equipped with an Ambi Pur Car Perfume, allowing riders to not just see the brand but also experience its refreshing fragrance firsthand. This seamless blend of visual branding and product interaction ensured that the campaign went beyond traditional advertising