Fired Up the Streets with a Transit Media Campaign for McDonald's Korean Spicy Range

McDonald’s is one of the world’s most recognised and loved fast-food chains, known for its iconic menu and ever-evolving culinary innovations. In India, the brand continues pushing the envelope by introducing unique flavours tailored to local and global palates. The brand is best known for its hamburgers, cheeseburgers and French fries. With each launch, McDonald’s captures attention and taste buds, blending global food trends with its signature twist.

For the launch of its all-new Korean Spicy Range, McDonald’s India was looking to create a high-impact outdoor campaign that would not only grab attention but also build intrigue and anticipation around the fiery new menu. The goal was to take this bold flavour story to the streets through a visually powerful and mobile medium. The brand wanted to make a statement—something that would quite literally stop people in their tracks and make them crave what’s next on the McDonald’s menu.

CASHurDRIVE rolled out an eye-catching transit media campaign in Delhi NCR featuring five fully wrapped cars styled in the brand’s Korean Spicy Range theme. The cars were completely covered in a bold, spicy colour palette with dynamic visuals showcasing the new range, creating instant recognition and appetite appeal. To amplify visibility and brand recall, we introduced a rooftop innovation on each vehicle—a backlit McDonald’s logo that glowed after dark, ensuring the campaign continued to turn heads even at night. These branded vehicles moved across high-traffic zones and key hotspots as part of a strategic roadshow, effectively sparking curiosity and conversations on the move. The campaign not only painted the town red (and spicy!) but also delivered a memorable experience in line with the product’s bold personality