Executed a Transit Media Campaign for Shalimar Paints x Mumbai Indians – IPL 2025

Established in 1902, Shalimar Paints is one of India’s oldest and most trusted paint brands. It is known for adding vibrant hues to homes, offices, and iconic structures across the country. The company manufactures and markets decorative paints and industrial coatings. With a legacy that spans over a century, the brand continues to innovate and connect with younger audiences through strategic partnerships and eye-catching campaigns.

With the IPL 2025 season buzzing, Shalimar Paints—the official paint partner of Mumbai Indians—wanted to make a splash that went beyond just TV screens. The goal was to take the brand’s cricket association to the streets, generate local engagement, and highlight their campaign message 'Indians ka Naya Rang Shalimar' in a fun, vibrant, and innovative manner. Transit media, particularly cab branding, emerged as the perfect format to bring this idea to life, combining the power of mobility with creative innovation

A fully wrapped cab in striking Mumbai Indians-themed branding took to the streets of Delhi, turning heads at every signal. The cab showcased the campaign tagline prominently and featured a QR code inviting people to scan and stand a chance to win exciting prizes, turning passive viewers into active participants. The real showstopper? A giant Shalimar Paints box mounted on top of the cab, adding a layer of innovation that made the vehicle impossible to ignore. This creative twist, paired with a targeted roadshow at key hotspots across Delhi, got people buzzing. From photo ops to social shares and street interactions, the campaign sparked curiosity, engagement, and strong brand recall—just the kind of colourful impact Shalimar is known for.