Titan Shined Bright with an Elegant OOH Campaign for its Nebula Collection – Executed by CASHurDRIVE

Titan Company Limited, a part of the Tata Group, is one of India’s most admired lifestyle companies. Since its inception in 1984, Titan has become a household name by redefining the watch and jewellery industry with its innovative designs, quality craftsmanship, and strong customer focus. Known for setting benchmarks in style, precision, and trust, Titan has successfully diversified into multiple categories, including watches, eyewear, jewellery (Tanishq), fragrances, and accessories.

For the Nebula range, Titan sought an outdoor presence that would match the stature and sophistication of the product line. The goal was clear: capture the attention of affluent urban audiences and reinforce the brand’s premium appeal through elegant, high-visibility placements. The challenge was to find a format and locations that offered round-the-clock impact while maintaining the refined aesthetic of the Nebula identity.

CASHurDRIVE brought this vision to life with a strategically planned Unipole Advertising campaign across prime locations in Delhi, including Malai Mandir, Panchsheel, and South Ex areas frequented by the city’s upscale demographic. The backlit unipoles were selected to ensure 24/7 visibility, illuminating the stunning visuals of the Nebula range both day and night. The clean, clutter-free designs allowed the product’s elegance to shine through, creating a visually arresting yet tasteful brand presence that resonated with passersby.By choosing high-traffic, premium neighbourhoods and a format that ensured constant visibility, Titan’s message of luxurious timelessness reached the right audience at the right moments, turning heads, sparking aspiration, and cementing Nebula’s image as the gold standard in fine watchmaking.