EaseMyTrip Took Over Delhi NCR with a High-Impact OOH Billboard Campaign – Executed by CASHurDRIVE

EaseMyTrip is one of India’s leading online travel platforms, offering comprehensive travel solutions including flight bookings, hotels, holiday packages, buses, trains, and more. Established in 2008, the brand has grown exponentially, becoming a trusted name for both leisure and business travellers. Known for its competitive pricing, seamless booking experience, and commitment to customer satisfaction, EaseMyTrip has become a go-to platform for millions of travellers across India and beyond.

EaseMyTrip aimed to create a strong, city-wide visual presence in Delhi NCR, targeting frequent travellers, vacation planners, and business commuters. The objective was to build top-of-mind awareness ahead of the busy travel season while reinforcing the brand’s position as a reliable, cost-effective, and customer-first travel partner. The challenge was to cover a wide geographic spread without diluting visibility, ensuring that the campaign reached both high-footfall commercial zones and key transit routes.

CASHurDRIVE executed a multi-format OOH campaign across 100+ prime sites, blending static billboards with dynamic digital screens in high-traffic areas like Ring Road, Connaught Place, Gurgaon Expressway, and premium neighbourhoods. The bold visuals paired with lighthearted, travel-inspired one-liners made the campaign instantly noticeable and highly shareable. This mix of formats delivered constant visibility and playful engagement, cementing EaseMyTrip’s image as a fun, approachable travel brand while reaching millions across Delhi NCR in just one month.