Electronics Mart India Powered Up Gurugram with a High-Impact Festive Roadshow – Executed by CASHurDRIVE

Electronics Mart India (EMIL) is one of the country’s fastest-growing electronics retail chains, known for its wide product range, competitive pricing, and strong value-driven approach. As the brand continues expanding across major cities, EMIL has been focusing on high-visibility, high-engagement marketing to connect with new customers and strengthen its regional presence.

EMIL was set to open a new store on Golf Course Road, Gurugram—a premium, high-traffic stretch with a strong mix of residential, commercial, and retail audiences—and needed a campaign that could create excitement, build awareness about the launch, and drive strong festive-season buzz. The brief was straightforward: make India’s Biggest Festive Offer visible, reach everyday commuters and working professionals, spread awareness about the new store, and maintain high energy through a short but effective activation. A roadshow became the ideal medium to bring the festive message directly onto the streets.

CASHurDRIVE rolled out a lively and eye-catching 4-day roadshow activation across Golf Course Road and surrounding hotspots. The fully-branded vehicle showcased EMIL’s festive creative theme, product highlights, and the announcement of the new store launch.The moving format ensured the campaign stayed dynamic throughout the day — catching attention during office rush hours, residential peak times, and evening traffic when footfall in the area is at its highest. Bright visuals, loud recall elements, and strategic route planning helped the campaign stand out amid the festive clutter.The activation didn’t just promote a new store — it brought the festive vibe to the streets, generating curiosity, visibility, and steady buzz around EMIL’s launch.