Brought Marks & Spencer’s Vision to Life with a Game-Changing Cab Branding Campaign

Marks & Spencer (M&S) is a globally recognised retailer, celebrated for its premium-quality clothing, home products, and food offerings. With a legacy spanning over a century, M&S continues to set trends with its innovative designs and commitment to sustainability. Known for delivering exceptional style and value, the brand has become a trusted name in fashion and lifestyle worldwide.

Marks & Spencer approached CASHurDRIVE to create a dynamic cab advertising campaign across five major cities: Bangalore, Delhi NCR, Hyderabad, Mumbai, and Pune. The goal was to promote their 'Big Autumn Energy' campaign with creative and impactful visuals. The brand sought partial, door, and full cab wrap branding solutions, with an emphasis on unique innovations to capture attention and enhance brand visibility.

CASHurDRIVE executed a comprehensive campaign featuring vibrant cab wraps that highlighted the essence of Marks & Spencer's 'Big Autumn Energy' campaign. To further amplify the brand’s presence, we introduced a standout innovation—a life-sized Marks & Spencer carry bag placed atop the cabs. This creative element turned heads and became a talking point among commuters and city dwellers. The campaign spanned five cities, but the roadshow featuring the iconic carry bag innovation was exclusively held in Delhi NCR, adding an extra layer of excitement to the initiative. Through this creative execution, Marks & Spencer successfully captured the energy and spirit of their Autumn campaign.