McDonald’s Ranveer Singh Meal Took Over North & East India — Executed by CASHurDRIVE

McDonald’s is one of India’s most loved QSR brands, known for culturally relevant launches and high-energy marketing moments. With the introduction of The Ranveer Singh Meal, McDonald’s aimed at creating a nationwide buzz that matched the personality, fan-following, and excitement surrounding the Bollywood star.This campaign wasn’t just a product push — it was a pop-culture event, and the brand wanted visibility on a scale that felt BIG, youthful, and impossible to miss.

McDonald’s wanted the launch to dominate key cities across North and East India and create a celebratory presence on the streets, with clear objectives: make The Ranveer Singh Meal highly visible across priority cities, reach daily commuters, office-goers, students, and Gen-Z audiences, use vibrant, high-recall formats that travel across the city, incorporate sustainable OOH wherever possible, and ensure the campaign’s energy reflects Ranveer Singh’s bold personality. The brand needed a multi-format rollout that could move, engage, and stay visible all day long.

CASHurDRIVE deployed a power-packed integrated campaign combining transit media, innovation, and high-impact outdoor formats to turn the Ranveer Singh Meal into a traveling sensation across cities, using full cab wraps covering high-density routes to convert taxis into mobile McDonald’s billboards, green OOH formats to maintain eco-friendly visibility, high-impact outdoor units at busy junctions, traffic signals, commercial hubs, and youth clusters, and innovation pieces featuring Ranveer Singh with bold McDonald’s creatives for strong recall, all supported by strategic routing that maximized coverage during office hours, evening rush, and weekend footfall. The campaign transformed major cities across North and East India into a bright, energetic, and unmissable McDonald’s story, generating mass visibility through cabs traveling across high-traffic corridors all day, strong recall driven by bold colors and star-led visuals, perfect audience coverage across office districts, malls, markets, colleges, and residential areas, high citywide dominance during peak hours, and a buzzworthy presence that made the collaboration feel big, fun, and impossible to ignore, ensuring the city truly experienced the excitement of a McDonald’s x Ranveer Singh moment. With smooth coordination, strong on-ground planning, and visually striking executions, CASHurDRIVE delivered a successful, high-energy rollout that matched the hype and the superstar energy the launch demanded.