Created a Striking Transit Advertising Campaign for Nok Air, Thailand’s Leading Airline

Founded in 2004, NOK Air is a budget carrier under the management of NOK Airlines Public Company Limited. The airline’s name comes from the Thai word “nok” which means “Bird”. The airline is all about making travel seamless, vibrant and accessible. Known for its exceptional service and customer-first approach, the brand embodies convenience, reliability and a touch of fun. Each aircraft in the airline’s fleet reflects the airline’s service personality.

Although a well-established airline, Nok Air sought to capture the attention of the Indian audience—an opportunity too big to ignore, given the country’s vast and diverse demographics. To make a lasting impact, Nok Air partnered with CASHurDRIVE to craft a campaign that was as bold as it was effective. The objective was clear—create a buzz that resonated with travellers, tourists, and daily commuters in a way that felt organic yet impossible to miss. Traditional advertising wouldn’t suffice; they needed something innovative, eye-catching, and truly memorable.

We took Mumbai’s bustling streets and transformed them into runways for a roadshow with a standout transit fleet advertising campaign. But we didn’t stop at conventional branding—our team introduced a unique rooftop advertising innovation on five to six cabs, making the brand visible from a whole new angle. Whether at traffic signals or cruising through the city, these moving billboards ensured Nok Air stayed top-of-mind among potential travellers. Because ordinary ads don’t make people look twice, we made sure this one did—loud, clear, and sky-high, just like Nok Air’s promise to take you places.