Snapdeal Strengthened Its Market Presence with a High-Visibility OOH Campaign in Surat – Executed by CASHurDRIVE

Snapdeal is one of India’s leading value-focused e-commerce platforms, known for offering quality products at reliable prices to millions of households across the country. With a strong footprint in the online shopping space, the brand continues to expand its visibility through focused, regional campaigns that directly connect with everyday consumers.

The objective was straightforward — drive broad awareness for Snapdeal in one of Gujarat’s most active commercial hubs. Surat, with its thriving marketplaces, dense residential pockets and a high volume of daily commuters, offered an ideal environment to reinforce Snapdeal’s value proposition and stay top-of-mind among online shoppers. Snapdeal wanted a campaign that could sustain visibility over a full month, reach audiences across key zones, and build brand recall among everyday consumers who frequently engage with e-commerce platforms.

CASHurDRIVE executed a 30-day OOH campaign across Surat, strategically selecting high-footfall stretches and busy commuter routes to maximise visibility throughout the day.The creatives carried Snapdeal’s clean, bold visual identity, making the message easy to recognise and recall. By placing the brand across marketplaces, traffic-heavy junctions and residential corridors, the campaign created a steady, consistent presence that aligned with Snapdeal’s positioning as an accessible, value-driven shopping platform. The month-long duration helped the campaign build sustained recall, ensuring that the Snapdeal name stayed front and center during daily commutes, shopping runs and peak evening hours.