Tasva Takes Over Connaught Place with a Festive OOH Campaign – Executed by CASHurDRIVE

Tasva, a collaboration between Aditya Birla Fashion & Retail and designer Tarun Tahiliani, has carved a strong space in India’s men’s celebration-wear segment. The brand is known for its clean silhouettes, modern Indian styling and premium craftsmanship making it a go-to choice during the wedding and festive season.

With the wedding rush kicking in, Tasva wanted to make its presence felt in a location where shoppers, office-goers, and festive buyers intersect every day, with a clear objective: put the new collection in front of the right crowd, build strong visibility in a high-footfall zone, and maintain the polished, premium look the brand is known for. Connaught Place naturally fit the brief. busy, central, and home to the exact audience Tasva speaks to.

CASHurDRIVE rolled out a clean, high-impact outdoor campaign across billboards and NDMC sites in CP. The placements were handpicked across the inner and outer circle to make sure Tasva stayed visible through the day — from morning office traffic to evening shoppers and weekend crowds.The visuals focused on the brand’s latest festive-wear range, keeping the design minimal so the outfits could do the talking. NDMC sites helped maintain a uniform, premium look across CP, giving the brand a strong, uninterrupted presence throughout the month.The campaign created a steady buzz in the area and captured the attention of the exact audience Tasva wanted to reach — people actively shopping, celebrating, and preparing for the wedding season.