Created an Iconic Cab Advertising Campaign for Uniqlo, a Global Fashion Leader

Uniqlo, a global leader in casual wear, is prominent for its timeless designs, exceptional equality, and innovative approach to fashion. Originating from Japan, the brand has grown into a household name worldwide, known for its LifeWear philosophy—creating clothing designed to make life better. Their collections cater to a diverse audience, offering wardrobe essentials that are versatile, durable, and stylish.

The objective was to launch a cab advertising campaign that would grab the attention of commuters and city dwellers alike. The campaign needed to spotlight Uniqlo's latest seasonal collection while enhancing brand visibility in a dynamic and engaging way.

To break away from conventional cab advertising, we selected the iconic Ambassador cars, a nostalgic symbol of Mumbai's heritage and charm. These vintage vehicles were revamped with a striking full cab wrap featuring Uniqlo branding. The true standout innovation was a custom-designed box placed atop the cabs, displaying the Uniqlo logo and highlighting the store’s location, ensuring maximum recall and intrigue among the audience. This creative execution seamlessly blended heritage with modern branding, making Uniqlo's campaign a memorable experience on Mumbai's streets.