Strengthened Zixa Strong’s Brand Game with a Next-Level OOH Innovation

Zixa Strong is a brand of Jenburkt Wellness, a company that develops topical pain relief products. It includes gels, roll-ons, balms and massage oils. The products are designed to provide fast-acting, long-lasting pain relief. Designed for those who need instant relief without compromise, Zixa Strong is all about keeping you moving—pain-free and unstoppable. The main of Zixa Strong products is to target the growing population of fit and healthy people in India.

The goal was to make a bold statement and ensure Zixa stood out on the streets of Gujarat. The brand needed an innovative and high-impact outdoor campaign that would capture attention, spark curiosity, and create strong brand recall. Rather than relying on traditional advertising, the idea was to execute something dynamic and visually striking on the streets of Ahmedabad.

We took branding to the next level by wrapping two vehicles, including an SUV car and pickup truck, which became the highlight of the campaign. Our creative team designed a life-sized Zixa Strong spray bottle, mounted on the pickup truck, making it an unmissable sight. As both branded vehicles navigated through Ahmedabad, they turned heads, sparked conversations, and reinforced Zixa Strong’s brand presence in Gujarat. The innovative execution not only captured massive attention but also amplified brand awareness in a powerful, unforgettable way. With every stop and turn, the campaign generated curiosity and engagement which was the goal of the campaign or the roadshow.