Driving Zoho’s Story Across the City with Iconic Cab Branding Campaign
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Zoho is a global technology leader renowned for its comprehensive suite of software solutions that empower businesses to thrive. With a commitment to innovation, Zoho offers tools for everything from customer relationship management to collaboration and analytics. Trusted by millions worldwide, the brand is synonymous with reliability, efficiency, and cutting-edge technology.
Zoho approached CASHurDRIVE to execute a high-visibility transit advertising campaign to promote its innovative solutions. The objective was to maximize brand visibility and create a memorable impact by showcasing Zoho’s presence across a significant urban audience. The campaign called for 10 full car wraps, featuring vibrant and creative designs that would highlight Zoho’s identity and resonate with its tech-savvy audience.
CASHurDRIVE brought Zoho’s vision to life by executing a dynamic transit advertising campaign. Ten cars were fully wrapped in eye-catching designs that reflected the brand’s modern and tech-forward ethos. To amplify the campaign’s impact, the entire fleet was showcased in a coordinated roadshow held in Aerocity, Delhi. This event not only turned heads but also solidified Zoho’s urban presence, creating a strong connection with the audience.
Duration
3 Days
Location
New Delhi
Industry
IT Industry
Type
Cab Advertising, Road Show
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