Newspaper Advertising in India is one of the oldest forms of advertising. Even today a huge amount of revenue comes from Newspaper Advertising. This form of advertising is an excellent way to reach the masses.
Why Advertise on Newspaper?
One advantage of Newspaper Advertising is that you can target your ads to the appropriate markets by requesting that your ads run in the section(s) that most closely relate to your target audience.
There are two famous formats of advertising in the newspaper. One is the classified ads and the other is the display ads. It is really hard to attract customers as your ads can sometimes be lost in the sea of news and so the Advertising rates for Newspaper solely depends on the page number of your advertisements. Front page carries the most weightage as readers tend to usually notice those ads. Also, Classified Advertisements are information-oriented and used for business purposes.
What are the Advantages of Newspaper Advertising?
One of the highlights of Newspaper Advertising is the provision of a lower cost as compared to other forms of advertising. Moreover, with Newspaper advertising one can reach a large number of readers and targeting the right audience. One major plus point of Newspaper Advertising in India is the localisation, you can select the area of distribution. It can be used for building your brand and attracting long term customers. Announcement advertisements, sales advertisements, and product launch advertisements are the most common and effective in Newspaper Advertising.
Different types of Advertisement Formats
Mainly there are three types of advertisements: Classified Ads, Display Ads, and Innovative Newspaper Ads. Classified Ads are small ads based on the information and usually printed on the left side of newspapers. Usually, advertisements like Property Ads, Business ads, Services ads and many more come under Classified Ads.
Display advertisements are the second most common advertisements in newspapers. They are used for regular advertising and can be printed in various sizes depending on the requirement and the budget of the advertiser.
Finally, the third option is Innovative Ads and can be used if you are not satisfied with the classified or display ads. The rates are usually higher as visibility increases. This format of advertisement is a great option to make your ads more noticeable.
How we do it?
CASHurDRIVE provides you with the best possible rates in the market. Also, you can select the type of advertisement and the page number you want to run it on.So, let CASHurDRIVE help your business or brand to grow and gain more long-lasting customers.
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