Orchids International School Drove Admission Awareness Across Gurugram with a Mobile OOH Campaign – Executed by CASHurDRIVE

Orchids International School is one of India’s well-known K–12 education brands, recognised for its strong academic framework, modern learning environment and focus on holistic development. With multiple campuses across the country, the school has built a reputation for blending innovation with disciplined schooling, making it a preferred choice for parents seeking quality education.

As the new admission cycle opened, Orchids International School wanted to build strong local awareness in Gurugram. The objective was to reach parents across key residential pockets, daily commute routes, and family-centred neighbourhoods — ensuring the message stayed visible throughout the day.Instead of static outdoor formats, the brand wanted something that moved with the audience and created consistent recall for school admissions.

CASHurDRIVE deployed a 40-day transit media campaign featuring full-wrap and 4-door branded cabs across Gurugram. These moving units covered the city’s busiest stretches — from corporate districts to residential clusters — making sure the school’s admission message travelled wherever parents did.The bright, child-friendly creative design helped the campaign stand out on the roads, while the mobile format ensured repeated visibility across multiple touchpoints throughout the day. Whether during school hours, office runs or evening errands, the brand maintained a steady presence in high-relevance zones.The result was a simple yet effective awareness push that kept Orchids International School top-of-mind during the critical admission window.