India’s 10 Most Talked-About OOH Campaigns: A Look at the Best
For years, out-of-home (OOH) Advertising has been a powerful medium for brands to engage audiences in the physical world. It is one amazing advertising medium that helps brands capture consumer attention in the most dynamic and engaging ways. Especially when we talk about our country, India, the advertising landscape is as diverse as its culture.
This is probably one of the reasons why brands have leveraged OOH campaigns to create viral sensations. In the current world of marketing, where digital technologies have taken over, creating a viral OOH marketing campaign is the ultimate goal for brands. Even a single successful campaign amplifies brand visibility and drives massive engagement.
But what exactly makes a marketing campaign go viral in the diverse and culturally rich market? This is what we will be discussing today. This article delves into notable examples, illustrating how these brands have successfully harnessed the power of outdoor advertising to amplify their reach and impact. But before we discuss the iconic and best OOH campaigns, we need to understand the current trends in Indian viral marketing and how to execute one successfully.
What’s Viral Ad Marketing In India?
We have to agree upon the fact that Nostalgia is always for the win in India. Above all, forms of marketing emotional appeal in an advertisement are one of the best ways to target the Indian audience. The Indian audience has a thing for nostalgic advertisements, along with humor and excitement. Many brands are leveraging these advertising appeals to enjoy maximum engagement.
It is also important to understand that not all your marketing ads will hit the bull’s eye. If you want your OOH campaign to go viral, then you need to put in your best creativity and strategies and sometimes even work along with social and cultural norms. Here are a few points you can keep in mind to execute the best viral marketing campaign in every
- Emotional appeal in your campaign
- Easily shareable content
- The timing of your campaign.
- Leverage social media
- Think out of the box
Advertising using outdoor mediums like billboards, transportation, and public utilities ensures or we can say extends the chances of capturing attention in the busy streets of India. All these OOH advertising platforms help brands display their wonderful ideas and relate to people from all demographics.
The integration of technology, cultural narratives, and sustainability has further propelled OOH advertising into the spotlight, making it a pivotal component of comprehensive marketing strategies. Let’s dive in and discuss some of the most talked-about and best OOH campaigns in India by prominent brands.
A Look At The Most Talked About OOH Campaigns In Recent Times
1 Blinkit and Zomato Billboard Banter Campaign
The Blinkit x Zomato Billboard Banter Campaign was a perfect example of how brands can use witty, conversational OOH advertising to grab attention and go viral. The grocery delivery platform and its parent company used iconic film dialogues on billboards but with a twist. Some of Blinkit’s slogans say, “Doodh mangoge, doodh denge ( Ask for milk and we will deliver it).” The Zomato red billboard reads: “kheer mangoge, kheer denge (Ask for kheer, and we will deliver it).”
The billboards were strategically placed next to each other, featuring playful banter that reinforced their service offerings. These creative billboards have been the talk of the town, not just in the physical world but also in the digital world. People created funny threads on social media platforms. The humor and brand synergy were a few of the reasons why it came up as one of the most interesting OOH campaigns in India.
2 PUMA India OOH campaign for the Paris Olympics 2024
In anticipation of the Paris 2024 Olympics, PUMA India partnered with the Indian Olympic Association (IOA) as the official footwear partner for the Indian contingent. To celebrate this partnership and honor Indian Olympians, PUMA India launched an impactful out-of-home (OOH) campaign titled “See the Game Like We Do.”
The campaign featured PV Sindhu’s smash, PR Sreejesh’s reflex time and Kishore Jena’s throw on billboards and local trains across Mumbai. These outdoor ad installations not only celebrated the athletes’ accomplishments but also aimed to inspire the public by connecting extraordinary sports achievements with everyday urban landscapes.
3 Tourism Australia’s ‘Howzat for a Holiday?’ Campaign
Outdoor advertising has become the go-to strategy for tourist destinations. And that’s what Tourism Australia did. Ahead of the T2- cricket world cup hosted by Australia, an enticing OOH campaign was rolled out in different Indian cities. The campaign was aimed to highlight the unique experiences to be had down under.
Billboards with Australia tourism branding (Come and Say G’day) were seen on OOH media elements in major cities like Delhi NCR, Mumbai and Bangalore. By showcasing various Australian destinations through visuals featuring Cummins and Ruby the Roo, the campaign effectively tapped into India’s passion for cricket to promote Australia as an attractive holiday destination.
4 IKEA’s Arrival in Delhi NCR Campaign
IKEA marked its arrival in Delhi-NCR with a dynamic OOH campaign that blended digital anticipation with offline engagement. Billboards featured real tweets from eager customers with the teaser “ikea. India is typing…”, building excitement. The Delhi Metro was wrapped in IKEA’s signature blue-and-yellow, while branded vehicles cruised the city, reinforcing its wide delivery network.
Experiential pop-ups in key malls let people explore IKEA products firsthand. In a bold move, cabs were transformed into moving showcases, featuring oversized delivery boxes with a chair on top, declaring “Dilli ka dil jeetne, IKEA is here.” This multi-channel approach ensured high visibility, capturing the spirit of Delhi and IKEA’s promise of affordability and accessibility.
5 Truecaller’s Announcements for Its iPhone Presence Through OOH
Truecaller, the globally recognized caller identification and spam blocking service, has recently launched an Out-of-Home (OOH) advertising campaign to announce its enhanced presence on the iPhone platform. This is one of the latest outdoor campaigns that grabbed the attention of not just iPhone users but a huge audience.
The campaign features prominently placed billboards in key urban centers, showcasing the Truecaller app interface on iPhones with the tagline, “Now on iPhone: Smarter, Faster, Safer. The outdoor strategy included branding across iconic city locations, hangout zones, busy marketplaces, and malls.
6 Britannia’s “Nature Shapes Britannia” Campaign:
Launched in January 2025, this campaign uniquely integrated environmental consciousness into its advertising strategy. Instead of removing or altering natural elements, Britannia designed billboards that conformed to the shapes of nearby trees, symbolizing the brand’s commitment to sustainability. These billboards were crafted from 100% biodegradable cotton material and were displayed in cities like Hyderabad, Kolkata, Meerut, and Pune.
It is one of the Best OOH campaigns in India that captured the attention of a large audience. It was a wonderful OOH campaign that not only showcased the brand’s sustainability ethos but also made a call to other advertisers and media owners to think differently.
7 Amazon India’s “Dibbo se Badhkar” Mahakumbh Campaign
Mahakumbh 2025 was one of the biggest spiritual gatherings, where Amazon India launched the ‘Dibbo Se Badhkar’ campaign, transforming cardboard delivery boxes into portable beds for attendees. Isn’t this one great strategy? This is not just solving actual problems but also building brand awareness. This initiative addressed the immediate needs of pilgrims, demonstrating Amazon’s commitment to customer-centric solutions while reinforcing its brand presence.
This OOH campaign of Amazon India demonstrated its commitment to sustainability and awareness. Police and hospital karamchari distributed the beds at key places, such as hospitals, public accommodations, and lost-and-found centres.
8 ITC Bingo Tedhe Medhe Campaign at Mahakumbh
Another most talked about OOH campaign in India was the ITC Bingo Tedhe Medhe campaign at Mahakumbh. The brand infused local culture and interactive booths with a chaat fusion corner. The brand also had a social media zone where people could also experience online interaction. They named this campaign “Bhaukal Lok”.
It was one of the best on-ground activations, which was combined with social media and influencer marketing. The brand was successful in celebrating culture along with fostering lasting bonds with thousands of people who came to Mahakumbh 2025. The brand also hosted Bingo Bonfire, which featured Tedhi Medhi Mandali, where pilgrims enjoyed live music and snacks from ITC Bingo.
9 Red FM Outdoor Ad Campaigns on Bus Shelters
Another significant outdoor campaign that grabbed the attention of Indian audiences was Red FM’s outdoor media campaign, where they transformed the different bus shelters located at the key locations of Delhi NCR. The bus shelters were transformed into joyful musical spots for a few weeks. These shelters were built in such a way that visitors could touch them and create music.
With this extraordinary outdoor campaign, Red FM successfully transformed the long fidgety x lines into fun and interactive areas. This way, the brand also framed itself as an entertaining and engaging radio station. If we discuss this campaign from a marketing perspective, it is more than a new approach. This campaign completely transformed the daily commute experience by making it exciting and engaging.
10 Marks & Spencer “Big Autumn Energy” Transit Media Campaign
Last but surely not least was the amazing and unique Marks & Spencer “Big Autumn Energy” transit media campaign. This campaign was executed in Delhi NCR, where multiple cabs were used, featuring vibrant cab wraps that highlighted the essence of Marks & Spencer’s Big Autumn Energy campaign.
The main eye-grabbing element of this campaign was the standout innovation. A life-sized Marks & Spencer carry bag was placed atop the cabs, which turned heads when the roadshow was organized. Through this creative execution, Marks & Spencer successfully captured the energy and spirit of their Autumn campaign and also became the most talked about campaign not just in the physical world but digital world as well.
Final Words
In the end, we can say that Out of Home advertising is less about reaching the people who physically see it and more about a great idea that kind of transcends across various platforms. While OOH media only offers a few seconds of visibility, this approach helps brands transform their marketing efforts into conversation starters. This helps in fostering engagement and driving interest.
Out-of-home advertising plays a very imperative role when it comes to creating an impact in the advertising space. So, creative and strategic use of out-of-home space creates a footprint in all advertising mediums, be it print, television or digital. As far as going viral is concerned, there is no fixed path or formula to create viral advertisements. It’s the creativity and ideas that can sometimes click with the audience, and sometimes it won’t, which is OK!
CASHurDRIVE: Your Partner in Creating the Next Big Buzz! When it comes to the best OOH campaigns in India, CASHurDRIVE has consistently pushed the boundaries of outdoor advertising. From high-impact transit branding to larger-than-life billboard takeovers, we craft campaigns that turn heads and spark conversations. Outdoor ad campaigns aren’t just about visibility—they’re about creating moments that stay with your audience. With our strategic approach, nationwide reach, and innovative execution, we ensure your brand doesn’t just get noticed but becomes unforgettable. Let’s take your brand outdoors and make it the talk of the town!
