11 Awesome Benefits Of Promotional Umbrella
Businesses are always on the lookout for effective advertising tools to attract potential clients. For years, promotional giveaways have been a low-cost strategy to boost long-term growth and brand awareness. Whether a business is well-established or just starting out, offering professional, stylish, and useful promotional items is a great way to stand out.
One item gaining popularity in marketing and branding efforts is the promotional umbrella. Umbrellas are excellent advertising tools for many reasons.
Benefits of Promotional Umbrellas
Promotional umbrellas serve a practical purpose first and foremost: keeping you dry when it rains. Unlike many other promotional items that may not have much use, an umbrella is a highly functional product. A customer is more likely to keep and use an umbrella, meaning they’ll be reminded of your brand whenever it rains. The longer they own and use it, the more likely they are to think of your business when they need your product or service.
1. Increases Brand Awareness
By having your company logo printed on an umbrella, you ensure that it will be noticed wherever it goes. Choosing larger umbrellas for business or recreational events will maximize visibility, helping more people see your brand. Every time a customer uses your umbrella, they’ll be reminded of your business, making promotional umbrellas a standout choice in a crowded marketplace.
2. Ample Branding Space
With modern printing options, you can customize your entire umbrella design, covering every panel with your logo or branding. This allows for maximum visibility and creativity, ensuring your brand gets noticed. Custom umbrellas offer a range of rebranding opportunities—print your logo on the panels, pole, liner, and even the handle.
3. Long-Lasting
Unlike disposable promotional items like pens or notepads, umbrellas have a long lifespan. They can last for years, providing extended exposure for your brand. Although umbrellas may seem bulky, they are lightweight and easy to store, especially compared to items like glasses or ceramic mugs. Additionally, umbrellas are heat-resistant and, of course, waterproof, making them perfect for long-term use.
4. Stylish and Unique
At trade shows and exhibitions, where most businesses are handing out standard items like pens or keychains, a promotional umbrella will help you stand out. You can choose from a wide variety of vibrant colors and designs to create eye-catching, custom-branded umbrellas. With more than 50 standard panel colors available, you’ll easily find a design that complements your brand.
5. Large Print Areas
With print sizes exceeding 300mm, your brand is impossible to miss. You can use every panel to display your logo or spread your design across the entire umbrella. The possibilities are endless, and you can even print down to the handle for added branding.
6. Great Value
In places like the UK, where rain is frequent, a promotional umbrella is a fantastic investment. Customers will use it regularly, offering a high return on investment. The more it rains, the more your brand gets noticed.
7. Exceptional Durability
If you opt for storm-proof umbrellas, the fibreglass ribs ensure the umbrella can withstand strong winds, even when it flips inside out. This makes them a durable and reliable promotional item that customers will appreciate and use repeatedly.
8. Massive Exposure
Your logo will be seen wherever your promotional umbrellas go—at sports events, professional gatherings, and everyday commutes. This broad exposure increases brand visibility and keeps your business top of mind for potential customers.
9. High Engagement Rate
Rain is common in many parts of the world, particularly in the UK, so your promotional umbrellas are sure to be used. Giving away umbrellas at trade shows increases the likelihood that potential customers will choose your brand over competitors, simply because they have a useful item from you.
10. Easy to Store
Extra promotional umbrellas can be neatly folded and stored in cabinets or car trunks until they are needed again. Recipients can also hang them in coat closets, ready for use on the next rainy day.
11. Highly Practical
When selecting a promotional item, you want something that will be used often, and umbrellas fit the bill perfectly. Custom umbrellas will protect your customers from rain during their daily commutes, keeping your brand visible whenever it’s used.
FAQs
Q.1 – Do consumers enjoy receiving promotional items?
A: Yes, consumers love promotional items. According to a PPAI survey, 83% of Americans enjoy receiving promotional products. Their usefulness is the biggest draw, with 75.4% of consumers holding onto them because they find them helpful.
Q.2 – How effective are promotional items?
A: Promotional items are highly effective. According to PPAI, 65% of advertisers find them excellent for boosting brand recognition, and 88% of marketers recommend using them. Additionally, over 80% of promotional items are kept and used for more than a year.