Is Auto Backlit Advertising Worth the Investment?
When evening arrives, your normal vinyl advert continues to fade. Drivers are forced to squint while passing this type of advertising compared to neon signs and Ad-lighting.
Auto backlit advertising is where illuminated signage or LED panels are placed to present messages in low-light. It helps in providing 24-hour visibility of your ad, even during monsoon rains. In rainy seasons, even a motorist will clearly make out your advertisement through it.
In dense, foggy conditions, auto backlit advertisements are considered “game changers”. As per the recent study, illuminated advertisements have a 35 percent higher recall rate.
The way you perceive auto backlit advertised products feels like a casual headlight lift. Auto backlit advertising allows you to take full advantage of your ad-space.
What Makes Auto Backlit Advertising Tick?
Auto advertisements are essentially thin strips of LED lighting or acrylic boards. It comes with illuminated internal lights. The power source for these types of advertisements is either the battery of the vehicle or solar cells.
The designer prints graphics on vinyl, which allows the light to be dispersed evenly.
During the day, the graphic operates as a standard panel. When dimness occurs, the panel automatically turns on.
The size of the graphic is driven by the size of the potential vehicle that it will be mounted on. In order to maintain longevity, the graphics are contained within a weather-proof material. It will keep the water out for a minimum of 1 year.
Compared to a standard panel, the user experience is high with an auto backlit advertisement. It is one that engages more senses, with light attracting the visual attention.
Key Benefits: Why Auto Backlit Advertising Pays Off
- Unmatched night reach. Approximately 50% of highway traffic occurs during the hours of darkness. Auto backlit advertisements dominate at night when people are out en masse.
- High degree of engagement. Auto backlit advertisements generate interest based on the glowing display. People take pictures and share on social media. Your brand goes viral at no cost to you.
- Targeted auto advertising. Route your cabs through particular local markets or offices to get hyperlocal impressions.
- LEDs are built to last. These are incredibly energy-efficient, with an estimated life of 50,000 hours. Marketers no longer have to worry about replacing bulbs mid-campaign.
Auto LED Advertising vs Traditional Panels
Auto LED advertising provides more than just a static backlit panel. With an Auto LED panel, video content is used to display promotional messages. A shift from monochrome to full-colour on the backlit side creates a dramatic effect.
While the cost of an Auto LED advertisement can be high, the value of flexibility is even greater. Consumers are much more likely to remember advertising on Auto LED displays as opposed to a static one.
Backlit Auto Rickshaw Ads: Small Vehicle, Big Glow
Backlit advertisements on auto-rickshaws illuminate three-wheelers racing through narrow streets. The compact boards mounted on the sides or the back of the auto-rickshaws glow brightly. It allows for close-up views in the crowded marketplace locations.
With the slow speed of the auto-rickshaw vehicles, riders will be more likely to look at an advertisement. The lower cost of backlit advertising board makes it more affordable for business owners. In addition, when used in conjunction with scheduled taxi services, a network of backlit advertisements will be built throughout the city.
Auto-rickshaws provide advertising in alleyways, and taxis provide advertising on main roadways.
Auto Advertising Rates and Investment Breakdown
Worried about auto ad rates? Right now, standard rates for backlit panels on basic taxis are approx Rs 4000/month per cab. In addition, signs mounted on top of the cab cost Rs 2000.
Add factors influencing pricing. For example, a taxi using prime routes such as airport roads can have its rate increased up to 15%. A fleet of 10 cabs will have 20% reduction in rate per unit.
Finally, compared to hoardings, whilst both formats can provide a mobile audience, a lit taxi will generally be half the cost of a hoarding.
Moving Media Campaigns with Backlit Power
Using backlit taxis as outdoor moving media vehicles will enhance moving media campaigns throughout all market areas. Commuters will see daytime ads; families will see your ads at night.
For example, in Delhi, backlit taxis and a combo with a metro stop are being advertised. Vehicle advertising in India is growing at a rate of 15% per year, and lit format advertising is leading the growth.
Real Wins: Indian Examples Lighting the Way
Snack brands are shining bright as Marine Drive in Mumbai benefits from increased sales during the rainy season. The Kolkata Durga Puja festival has generated a large number of inquiries and purchases of backlit auto floats to decorate the pandals where the idols will be placed.
At one Gurgaon realtor’s, they turned on the “dream homes” sign in cabs near corporate offices and doubled the number of site visits. Data showed that the night impressions were driving in excess of one hundred thousand per week.
Is It Worth It? Crunching the Numbers
You should analyse the numbers to see if having your ad lit at night is appealing to your customer base. When lit, an ad’s total recall can increase by twenty-five percent. Track your metrics by measuring impressions, scans and sales to see if you can scale up based on green lights.
If you want to do a small test, put one vehicle on the road for one month. You’ll generally receive a positive ROI quickly.
Effective advertising agencies like CASHurDRIVE have backlit installations and provide a way to measure your increase in sales at night.
Future Glow: Trends Ahead
In the future, we can anticipate trends towards increasing the use of solar LED lights and savings on your electricity bill. We expect that consumers will use augmented reality overlays on their devices to scan for deals. Electric autos are perfectly suited to this, as fleets will continue to grow.
Finally, we anticipate the use of dynamic pricing based on real-time traffic data.
FAQs
1. Does auto backlit advertising drain vehicle batteries?
No, efficient LEDs use minimal power. Timers shut off when parked idle.
2. How weather-proof are backlit boards?
Sealed units handle monsoons fine. Premium vinyl fades slowly under UV.
3. What’s the minimum run for auto LED advertising?
One month tests waters; three months maxes data.
4. Can backlit work for local auto advertising only?
It scales city-wide, too. Route flexibility fits all.
5. How do auto advertising rates compare to digital?
Far cheaper per impression with zero skips. Glow adds a premium edge.
