Top Indoor Advertising Formats Every Brand Should Try in 2025
In 2025, Indoor Advertising continues to be a dynamic and indispensable tool for brands, especially those that want to capture attention within high-traffic indoor environments. This advertising format helps brands shine inside the buildings, stations, transit modes, and more. In fact, as per the best outdoor advertising company experts, Indoor advertisements target customers when they are shopping, having fun, or working.
This advertising format plays a vital role in modern marketing strategies. With its unique ability to engage audiences in controlled environments, indoor media advertising has become a popular choice for businesses across various industries. As the advertising landscape embraces cutting-edge technology and data-driven strategies, indoor formats have become increasingly interactive, immersive, and impactful.
With the rise of technologies such as augmented reality, AI-driven personalization, and programmatic digital out-of-home (DOOH) advertising, indoor and outdoor advertising in 2025 offers unparalleled opportunities to build deeper connections and optimize marketing impact in confined but high-engagement spaces. This blog explores the top indoor advertising formats every brand should consider to thrive in this competitive landscape. But let’s start with the basics and understand what exactly indoor advertising is.
What is Indoor Media Advertising?
If we put it simply, indoor advertising is all about placing ads within enclosed spaces. It can be any place like malls, offices, restaurants, and other venues that are frequented by the target audience. Unlike the outdoor advertisements that mainly target mass visibility, indoor ads are all about precision targeting.
This offers a brand a more personal touch, and this is probably the reason why brands today are considering this option to promote their brand. The growing usage of indoor ads highlights the results it brings for brands and how it influences customer behavior at critical touchpoints.
Indoor Advertising Formats Brand Can Try This Year:
As we move into 2025, indoor advertising is becoming smarter, more interactive, and more measurable than ever. But not many brands know about the formats they can try when it comes to outdoor advertising. Here are the top indoor advertising formats every brand should explore this year:
1. Digital Screens & Video Walls
High-definition LED screens, digital kiosks, and video walls dominate modern indoor spaces. Placed in malls, airports, or office lobbies, these displays are eye-catching and can run dynamic, time-sensitive campaigns. With programmatic buying, brands can now update content in real-time, ensuring greater flexibility and impact.
Why try it?
- Captures instant attention with motion and visuals
- Allows real-time updates for targeted messaging
- Works well for product launches and brand awareness
2. Elevator & Lift Ads
Elevator branding is one of the most effective captive-audience formats for indoor and outdoor advertising. People inside lifts often have nothing else to do, which means they engage more with the ad whether it’s posters, digital screens, or even door wraps. This indoor advertising format is quite popular in societies and malls.
Why try it?
- Guaranteed attention in a confined space
- Repeated exposure in offices, hotels, and apartments
- Cost-effective for hyper-local targeting
3. Restroom Branding
Washroom advertising may sound unconventional, but it’s one of the most effective ways to reach an audience with zero distractions. From mirror decals to digital screens above urinals, brands can make a strong impression in these private spaces. You may have not seen it often, but it is quite popular in remote areas.
Why try it?
- High recall due to a distraction-free environment
- Works well for FMCG, lifestyle, health, and personal care brands
- Innovative placements spark curiosity and conversations
4. Gym & Fitness Studio Advertising
Health-conscious consumers spend significant time in gyms and fitness centers, making them an ideal environment for lifestyle and wellness brands. From wall branding and locker wraps to treadmill screens and sampling kiosks, options are diverse.
Why try it?
- Direct access to a premium, health-focused audience
- Perfect for sports, nutrition, wellness, and apparel brands
- Opportunity for experiential sampling
5. Mall & Multiplex Branding
Shopping malls and cinemas remain hotspots for indoor advertising. From escalator wraps and food court table branding to in-mall activations, the visibility is unmatched. Multiplex advertising like pre-movie screens, standees, and lobby branding ensures high engagement.
Why try it?
- Reaches families, youth, and urban professionals
- Combines entertainment with brand messaging
- Perfect for retail, fashion, electronics, and F&B brands
6. Airport & Transit Lounge Advertising
Airports are goldmines for indoor advertisers. With passengers spending long hours waiting, ads on digital screens, seating areas, baggage belts, and lounges capture attention effortlessly.Whether it’s luxury goods, lifestyle brands, financial services, or travel-related products, airport advertising creates strong associations with quality and exclusivity.
Also Read: Why Airports are the Perfect Launchpads for Your Brand?
Why try it?
- Targets affluent and frequent travelers
- Long dwell time ensures message absorption
- High credibility and premium brand perception
7. Café & Restaurant Branding
From coffee cup sleeves and tabletops to digital menu boards and WiFi login screens, restaurants and cafés provide creative brand exposure opportunities. The casual atmosphere ensures your message is seen repeatedly. It is a great place for FMCG brands to present themselves.
Why try it?
- Great for targeting millennials and Gen Z
- Encourages word-of-mouth in social settings
- Affordable for small and emerging brands
8. Co-working Space Advertising
With the rise of remote and hybrid work, co-working spaces have become hotspots for professionals and startups. Brands can place ads on digital displays, community boards, or even organize sampling campaigns here.
Why try it?
- Direct reach to decision-makers and entrepreneurs
- B2B and SaaS brands can benefit immensely
- Builds credibility in professional communities
9. Retail Store Branding
Point-of-sale (POS) advertising remains powerful. Shelf branding, danglers, in-store kiosks, and floor stickers influence purchasing decisions when the customer is already in buying mode. In-store kiosks and sampling counters also allow consumers to experience products firsthand, making the decision to buy even easier.
Why try it?
- Immediate impact on purchase behavior
- Perfect for FMCG, beverages, cosmetics, and electronics
- Enhances shopper experience
10. Interactive & Experiential Ads
The future of indoor advertising lies in interactivity and immersive experiences. Unlike static posters or traditional displays, these formats invite audiences to actively participate with the brand.By combining technology with creativity, interactive and experiential ads transform indoor spaces into storytelling platforms
Why try it?
- Creates memorable brand experiences
- Encourages direct participation and engagement
- Highly shareable on social media, boosting organic reach
Final Words!
To sum up, we can say that indoor advertising is a format that engages the audience in a location that they are already engaged. In addition to malls and airports, indoor advertising can be implemented in workplaces, etc. When done effectively, indoor advertising can easily capture attention and help with brand recall in ways that are very simple and flexible. Brands that want to engage with real-time consumers in a focused setting can select the indoor advertising route.
By 2025, brands choosing to utilize these types of unique and innovative indoor and outdoor advertising media formats will not only break through the clutter in the marketplace, but also engage the audience in the right place, at the right time and in the right mindset.
If you are a brand that is looking to maximize your impact beyond digital clutter and extend it across all media, inside and outside, indoor advertising is the gateway to impactfulness on the consumers’ real-time behaviors and ultimately, brand preference.
Why Choose CASHurDRIVE for Indoor Advertising?
At CASHurDRIVE (CUD), we do not just provide advertising; we provide brand experiences. We have the ability to look into premium indoor environments like malls, multiplexes, airports, gyms, cafes, and co-working spaces to ensure your brand engages with the right audience in high-density environments.
Our Outdoor Advertising service combines creativity and data to ensure your campaigns are not only visible but are memorable. Whether you are a startup or an established brand, CUD takes the guesswork out of indoor advertising and makes it more strategic, measurable, and effective. Give us a call today! Trust CASHurDRIVE for your indoor and outdoor media campaigns!
